Color

The Varonis brand palette is minimalist in spirit, with three primary colors and three secondary colors derived from our primaries. That said, we know that we need freedom to tailor our designs to different mediums and channels. Our expansive set of neutrals, tints and shades, and tertiary colors give us maximum flexibility within brand parameters.

Color principles

Hierarchy

Color should indicate which components are interactive and help guide the user through the page in an intentional path.

Accessibility

Text and important visuals should meet accessibility standards when placed on colored backgrounds.

Visual interest

Selective use of our secondary and extended palettes can be used to surprise and delight our audience.

Primary colors

The primary colors are the most important brand colors — the ones that we want to immediately evoke, “Varonis!” At least one of these colors should be featured in every Varonis material.

Varonis Red

HEX #d21a27
RGB 210, 26, 39
CMYK 11, 100, 98, 2
Pantone 1795 C / Warm Red U

Dark Navy

HEX #212234
RGB 33, 34, 52
CMYK 83, 78, 51, 61
Pantone 276 C / 282 U

Cornflower Blue

HEX #4a90e2
RGB 74, 144, 226
CMYK 67, 37, 0, 0
Pantone 279 C / 285 U

Secondary colors

Our secondary palette contains three colors derived from our primary colors. When paired with colors from our primary palette, these colors create contrast to guide interactions and reinforce information hierarchy.

Fuschia

HEX #ff4387
RGB 255, 67, 135
CMYK 0, 87, 16, 0
Pantone 213 C / 213 U

Iris

HEX #626bdf
RGB 98, 107, 223
CMYK 70, 63, 0, 0
Pantone 2725 C / 814 U

Electric Blue

HEX #0075ff
RGB 0, 117, 255
CMYK 79, 56, 0, 0
Pantone 2726 C / Blue 072 U

Tints and shades

These tints and shades are derived from our primary colories and can be used in illustrations, charts, graphs, and to create custom gradients.

Red 1 #460000
Red 2 #690716
Red 3 #8c0d1e
Red 4 #af1425
Red 5 #d21a27
Red 6 #e1363c
Red 7 #f05352
Red 8 #ff6f67
Red 9 #ff9f9b
Red 10 #ffcece

Dark Navy 1 #030416
Dark Navy 2 #212234
Dark Navy 3 #393a5d
Dark Navy 4 #545680
Dark Navy 5 #6e71a3
Dark Navy 6 #898cc7
Dark Navy 7 #a4a7ea
Dark Navy 8 #bcbef0
Dark Navy 9 #d4d6f5
Dark Navy 10 #ecedfb

Cornflower 1 #000028
Cornflower 2 #0d145a
Cornflower 3 #1b288c
Cornflower 4 #283cbe
Cornflower 5 #3966d0
Cornflower 6 #4a90e2
Cornflower 7 #71a3ec
Cornflower 8 #98b5f5
Cornflower 9 #bed0fa
Cornflower 10 #e4eaff

Neutrals

Neutrals have varying degrees of saturation that allow for the appropriate level of warmth across marketing and product. They can be used for shapes, footnotes, subtle backgrounds, and — of course — in illustrations.

Light Gray I

HEX #f2f5fb
RGB 242, 245, 251
CMYK 4, 2, 0, 2
Pantone 656 C

Light Gray II

HEX #eeeff8
RGB 238, 239, 248
CMYK 4, 4, 0, 3
Pantone 656 C

Light Gray III

HEX #e2e0ef
RGB 226, 224, 239
CMYK 5, 6, 0, 6
Pantone 7443 C

Light Gray IV

HEX #c3c6d8
RGB 195, 198, 216
CMYK 10, 8, 0, 15
Pantone 5305 C

Light Gray V

HEX #989eb1
RGB 152, 158, 177
CMYK 14, 11, 0, 31
Pantone 7543 C

Dark Gray I

HEX #6e758a
RGB 110, 117, 138
CMYK 20, 15, 0, 46
Pantone 444 C

Dark Gray II

HEX #465066
RGB 70, 80, 102
CMYK 31, 22, 0, 60
Pantone 7545 C

Dark Gray III

HEX #343b51
RGB 52, 59, 81
CMYK 36, 27, 0, 68
Pantone 432 C

Dark Gray IV

HEX #1e283d
RGB 30, 40, 61
CMYK 51, 34, 0, 76
Pantone 276 C

Dark Gray V

HEX #0a1627
RGB 10, 22, 39
CMYK 74, 44, 0, 85
Pantone 5395 C

Extended palette

Our extended palette can be used to add contrast to illustrations and in charts and graphs where extra colors are needed.

Ultraviolet I

HEX #8473ff
RGB 132, 115, 255
CMYK 48, 55, 0, 0

Ultraviolet II

HEX #553eff
RGB 85, 62, 255
CMYK 67, 76, 0, 0

Ultraviolet III

HEX #3311bf
RGB 51, 17, 191
CMYK 73, 91, 0, 25

Fuschia I

HEX #ea71ff
RGB 234, 113, 255
CMYK 8, 56, 0, 0

Fuschia II

HEX #c72cdd
RGB 199, 44, 221
CMYK 10, 80, 0, 13

Fuschia III

HEX #7717a1
RGB 119, 23, 161
CMYK 26, 86, 0, 37

Strawberry I

HEX #ff9fad
RGB 255, 159, 173
CMYK 0, 38, 32, 0

Strawberry II

HEX #f94851
RGB 249, 72, 81
CMYK 33, 34, 52

Strawberry III

HEX #b23271
RGB 178, 50, 113
CMYK 0, 72, 37, 30

Goldenrod I

HEX #ffd683
RGB 255, 214, 131
CMYK 0, 16, 49, 20

Goldenrod II

HEX #ffa43f
RGB 255, 164, 63
CMYK 0, 36, 75, 0

Goldenrod III

HEX #d17a24
RGB 209, 122, 36
CMYK 0, 42, 83, 18

Teal I

HEX #00ece0
RGB 0, 236, 224
CMYK 100, 0, 5, 7

Teal II

HEX #19b2b2
RGB 25, 178, 178
CMYK 86, 0, 0, 30

Teal III

HEX #046386
RGB 4, 99, 134
CMYK 97, 26, 0, 47

Parrot Green I

HEX #69ffbb
RGB 105, 255, 187
CMYK 59, 0, 27, 0

Parrot Green II

HEX #0edd84
RGB 14, 221, 132
CMYK 94, 0, 40, 13

Parrot Green III

HEX #00aa69
RGB 0, 170, 105
CMYK 100, 0, 38, 33

Gradients

All gradients are built using the Freeform gradient tool. The library is meant to serve as a base template — the gradients can be adapted as needed for unique applications but should retain the original color values.