Color

The Varonis brand palette features three primary colors and a carefully curated sub-set of accents and neutrals designed for high contrast.

Varonis Red is bold and vibrant, full of dynamism and energy. It’s complemented by two contrasting blues — the first, a rich, oceanic navy, reflecting depth, security, and stability; the second an electric, light-footed blue conveying agility, excitement, and innovation.

Download AI swatches

Color_HeroGraphic

Primary Colors

The primary colors are the most important brand colors — the ones that we want to scream, “Varonis!” At least one of these colors should play into every Varonis material.

Varonis Red
HEX #d21a27
RGB 210, 26, 39
CMYK 11, 100, 98, 2
Pantone 1795 C
Dark Navy
HEX #212234
RGB 33, 34, 52
CMYK 83, 78, 51, 61
Pantone 276 C
Cornflower Blue
HEX #4a90e2
RGB 74, 144, 226
CMYK 67, 37, 0, 0
Pantone 279 C

Accent Colors

Accent colors can be used with the range of blues to add visual interest. Use judiciously.

Golden Yellow
HEX #ffbd35
RGB 255, 189, 53
CMYK 0, 28, 89, 0
Pantone 136 C
Red Orange
HEX #ed623a
RGB 237, 98, 58
CMYK 2, 76, 85, 0
Pantone 7579 C

Use Case Colors

The “Use Case” palette is a range of colors associated with Varonis’ three core use cases. They can be used as primary colors on associated materials.

Protection Blue
HEX #1d3261
RGB 29, 50, 97
CMYK 91, 66, 0, 0
Pantone 534 C
Detection Blue
HEX #03b0db
RGB 3, 176, 219
CMYK 72, 9, 7, 0
Pantone 2925 C
Compliance Blue
HEX #0060b7
RGB 0, 96, 183
CMYK 91, 66, 0, 0
Pantone 7455 C

Neutrals

Taupe
HEX #c4bbb1
RGB 196, 187, 177
CMYK 24, 22, 28, 0
Pantone Warm Gray 3 C
Bright Gray
HEX #55585b
RGB 85, 88, 91
CMYK 65, 56, 52, 28
Pantone 425 C
Grey Chateau
HEX #939ca3
RGB 147, 156, 163
CMYK 45, 33, 30, 1
Pantone 7543 C
Pattens Blue
HEX #dee3e6
RGB 222, 227, 230
CMYK 12, 6, 6, 0
Pantone 7541 C
Ghost White
HEX #f7f8fc
RGB 247, 248, 252
CMYK 2, 1, 0, 0
Pantone 663 C

Expanded Palette

For more complex illustrations, we can use a slightly expanded palette, below. These colors can also be used in other complex visual assets like charts and diagrams, if colors beyond the Primary and Accent palettes are required. Do not use these colors to set type, recolor iconography, or as background colors.

#da0f89
#491b3a
#6e3b7e
#eb3c00
#00ece0
#0ab827
#00b188
#005353

Background Colors

  • White, Dark Navy, Cornflower Blue, and the three Use Case colors are all approved for use as background colors.
  • Never use Varonis Red as a background color.
  • Accent colors can be used as background colors in smaller-scale applications (like social media) but shouldn’t dominate core brand materials.

Color Hierarchy

color-hierarchy.2x

Download our AI swatch pack

Get the pack