Color

The Varonis brand palette features three primary colors and a carefully curated sub-set of accents and neutrals designed for high contrast.

Varonis Red is bold and vibrant, full of dynamism and energy. It’s complemented by two contrasting blues — the first, a rich, oceanic navy, reflecting depth, security, and stability; the second an electric, light-footed blue conveying agility, excitement, and innovation.

Primary Colors

The primary colors are the most important brand colors — the ones that we want to scream, “Varonis!” At least one of these colors should play into every Varonis material.

Varonis Red

HEX	#d21a27
RGB	210, 26, 39
CMYK	11, 100, 98, 2
Pantone	1795 C

Dark Navy

HEX	#212234
RGB	33, 34, 52
CMYK	83, 78, 51, 61
Pantone	276 C

Cornflower Blue

HEX	#4a90e2
RGB	74, 144, 226
CMYK	67, 37, 0, 0
Pantone	279 C

Accent Colors

Accent colors can be used with the range of blues to add visual interest. Use judiciously.

Golden Yellow

HEX	#ffbd35
RGB	255, 189, 53
CMYK	0, 28, 89, 0
Pantone	136 C

Red Orange

HEX	#ed623a
RGB	237, 98, 58
CMYK	2, 76, 85, 0
Pantone	7579 C

Use Case Colors

The “Use Case” palette is a range of colors associated with Varonis’ three core use cases. They can be used as primary colors on associated materials.

Protection Blue

HEX	#1d3261
RGB	29, 50, 97
CMYK	91, 66, 0, 0
Pantone	534 C

Detection Blue

HEX	#03b0db
RGB	3, 176, 219
CMYK	72, 9, 7, 0
Pantone	2925 C

Compliance Blue

HEX	#0060b7
RGB	0, 96, 183
CMYK	91, 66, 0, 0
Pantone	7455 C

Neutrals

Taupe

HEX	#c4bbb1
RGB	196, 187, 177
CMYK	24, 22, 28, 0
Pantone	Warm Gray 3 C

Bright Gray

HEX	#55585b
RGB	85, 88, 91
CMYK	65, 56, 52, 28
Pantone	425 C

Grey Chateau

HEX	#939ca3
RGB	147, 156, 163
CMYK	45, 33, 30, 1
Pantone	7543 C

Pattens Blue

HEX	#dee3e6
RGB	222, 227, 230
CMYK	12, 6, 6, 0
Pantone	7541 C

Ghost White

HEX	#f7f8fc
RGB	247, 248, 252
CMYK	2, 1, 0, 0
Pantone	663 C

Expanded Palette

For more complex illustrations, we can use a slightly expanded palette, below. These colors can also be used in other complex visual assets like charts and diagrams, if colors beyond the Primary and Accent palettes are required. Do not use these colors to set type, recolor iconography, or as background colors.

#da0f89

#491b3a

#6e3b7e

#eb3c00

#00ece0

#0ab827

#00b188

#005353

Background Colors

White, Dark Navy, Cornflower Blue, and the three Use Case colors are all approved for use as background colors.
Never use Varonis Red as a background color.
Accent colors can be used as background colors in smaller-scale applications (like social media) but shouldn’t dominate core brand materials.