To add a unique branding touch to our materials, Varonis uses gradients and patterns in heroes, headers, backgrounds, and more.
You can use a pattern or gradient on its own, or layer them together to create a fuller effect. However, it’s important that backgrounds don’t distract from content or create a feeling of “clutter,” so be mindful when pairing gradients and patterns.
To add a sense of visual depth to branding materials, we use sophisticated, dramatic gradients as background elements throughout our branding. Particularly in cases where we want to immediately connote Varonis and allow for high contrast with our logo and other primary brand colors, but don’t want to overwhelm the visual with patterns, the atmospheric gradients are our go-to.
Angled gradients can be used to add visual interest to a piece. We use these often in social media assets, headers of one sheets and website heroes, and more. These gradients can be paired with overlaid patterns as well, though it’s important to aim for subtlety when text overlays the gradients and patterns.
Patterns are a key piece of Varonis branding and allow us vast flexibility to create visual interest and reflect core brand messaging. Our library is based around our three core use case shapes, the hexagon, the circle, and the diamond, and these shapes can be mixed and matched to create new, exciting patterns.
