Illustration

Illustration is a key component of visual storytelling at Varonis. Our product is a complex engine, and thoughtful illustrations help distill that complexity into digestible product stories.

Product illustrations

Varonis product illustrations distill complex product features and functionality into clean, diagrammatic illustrations that illustrate — simply — how each product works and/or what end result it delivers.

Components

The illustration style is built of reusable components, such as personas, representations of files and folders, and connections between. Wherever possible, use existing components to build your new illustration to help maintain a consistent visual language across all product illustrations.

Personas

Use to represent product users.

Objects

Use to represent objects such as groups, files, folders, rules, etc.

Threat models

Use to represent threat models.

Widgets

Use square and horizontal widgets to highlight dashboard stats.

Labels

Use to indicate manual or automatic labels.

Keep/remove buttons

Use to indicate access approval and removal/denial.

Permissions (CRUDS)

Use to represent user permissions (create, read, update, delete, share).

Connectors

Use established line styles to connect objects and indicate movement.

Style notes

Drop shadows

When white components are placed on light backgrounds, use a subtle drop shadow to separate them from the background.

Sentence case

Use sentence case for all illustrated text (with the exception of proper nouns, such as persona names).

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Blog illustrations

For our blog, social, and other non-diagrammatic illustration, we use an illustration style characterized by strong silhouettes, dramatic gradients, and ecovative imagery to create a mysterious atmosphere. Linear elements are contrasted with solid shapes to create depth.