Use-case Branding

Varonis product marketing is anchored around three core use cases: data protection, threat detection and response, and privacy and compliance. Within our branding, each of these core use cases is assigned a unique (but subtle) visual identity to help differentiate across content.

Brandsite_Hero_UseCases

The three use cases

Data protection

Data protection — securing data where it lives — is one of Varonis’ key offerings. With a range of products that help security teams surface and quickly remediate potential risks, Varonis’ capabilities in this space are unparalleled.

Threat detection
& response

With robust data-centric user behavior analytics, our threat-detection solutions detect anomalous access, stop insider threats and ransomware, and prevent data exfiltration. 

Privacy & compliance

From sensitive data discovery to automatic labeling, Varonis ensures compliance with privacy policies across multiple industries, from healthcare to government.

Color

Each use case is associated with a brand color that evokes a specific emotion. Data protection, for example, is coded with a trustworthy, tranquil blue, while a hot, urgent alert-red evokes threat detection. We use a green-blue teal for privacy and compliance to convey approval and security.

Data protection
  • HEX #4a90e2
  • RGB 74, 144, 226
  • CMYK 67, 37, 0, 0
  • Pantone 279 C / 285 U
Threat detection & response
  • HEX #d21a27
  • RGB 210, 26, 39
  • CMYK 11, 100, 98, 2
  • Pantone 1795 C / Warm Red U
Privacy & compliance
  • HEX #00ece0
  • RGB 0, 236, 224
  • CMYK 100, 0, 5, 7
  • Pantone 3265 C

Visual representations

UseCase-Dots

Dot matrices

Use the dot matrix use-case shapes when the use cases stand alone and/or there’s enough real estate to add emphasis, such as large event banners. Do not use these patterns at small sizes or on content-heavy documents.

UseCase-Icons

Iconography

Use the icons when the visual must be readable at small sizes, as on slides or in conjunction with dense written content. 

Dot matrix set

usecase-icons-dataprotection
Data protection
usecase-icons-threatdetection
Threat detection & response
usecase-icons-privacyandcompliance
Privacy & compliance

Icon set

usecase-icons-dataprotection
Data protection
usecase-icons-threatdetection
Threat detection & response
usecase-icons-privacyandcompliance
Privacy & compliance

Product categorization

We bucket products into use cases as a starting point for understanding our platform. In practice, however, there is a lot of crossover between products and use cases. Know that products can fall in multiple categories. Notice there’s a fourth evolving use case, cloud security. At this time, cloud security does not have any unique visual identity cues.

Data protection
  • icon-DatAdvantage DatAdvantage
  • icon-automation-engine Automation
    Engine
  • icon-dataPriilege Data Privilege
  • icon-dataTransportEngine Data Transport Engine
Threat detection
& response
  • icon-datAlert DatAlert
  • icon-edge Edge
  • icon-active-directory Varonis for Active Directory
Privacy & compliance
  • icon-DataClassificationEngine Data Classification Engine
  • icon-policyPack Policy Pack
  • icon-federalPolicyPack Federal
    Policy Pack
  • icon-dataClassificationLabels Data Classification Labels
  • icon-datAnswers DatAnswers
Cloud security
  • icon-datAdvantageCloud DatAdvantage Cloud
  • icon-datAlertCloud Data Classification Cloud
  • ProductIcon_DatAlertCloud_Light DatAlert Cloud
  • icon-microsoft365 Varonis for Microsoft 365

Download the use case pack

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