If nothing else, remember this
Each communication should feel like part of a cohesive story — considered, connected and deliberately placed. Find the balance between writing as concisely as possible and being specific about what the reader should take away or do next.
We speak like real humans and communicate in a professional, conversational tone. Like a trusted friend, we are authentic, approachable and real. We genuinely care about helping people with cybersecurity challenges.
Read the room
We shouldn’t sound like we’re trying to turn someone’s misfortunate to our advantage. We know what’s going on in the world and we adjust our tone accordingly.
Our State of Cybercrime session will break down the attacks, exploits and mitigations of relevant state actors.
Don’t get bitten by the bear! Attend our session and learn about why Varonis is your only option.
No fear-based marketing tactics
We also have a few big no-nos, including fear-based marketing tactics, speaking negativity about our competitors, and making false promises.
Last but not least
One important rule to note: Always remember to capitalize and spell out full product names for both Varonis and our partners.
At Varonis, we take privacy and compliance very seriously, and make sure to follow the guidelines and regulations listed below:
- ISO 27701
- NYS DFS
- SHIELD Act
Our products should inspire, and make people expect incredible things from our people and our technology. We’re leaders in our space — an intelligent team with equally intelligent technology.
To recap, our writing style is specific, clear, and concise, and our tone is authentic, approachable, professional, and trusted. Below are some final tips on emulating the Varonis style and tone:
- Use active voice and positive language.
- Use short words and sentences.
- Use specific examples. Avoid vague language.
- Be consistent.
- When in doubt, read your writing out loud.
If you’re unsure whether or not to include a claim or statement in copy, please reach out to Megan Garza for guidance.