We use iconography to emphasize content in both print and digital content. Our style is mimimalist and linear, with a single-color application.
Use as few components — lines and dots — as possible to convey the concept. Limit stroke colors to a single value (or gradient for larger applications).
Icons can be kind of boring if they’re all just gears and clocks! Choose/create evocative icons that add visual interest and guide the eye.
Icons are not illustrations! Use icons to punctuate content, not to stand in where more evocative narrative imagery would be more effective.
Stroke: 2px, round cap, round corner
Dot size: 3px (square)
Stroke: 3.3px, round cap, round corner
Dot size: 5px (square)
Use on light backgrounds.
Use on dark backgrounds.
Use on light or dark backgrounds.
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