Iconography

We use iconography to emphasize content in both print and digital content. Our style is mimimalist and linear, with a single-color application.

Principles

Simplicity

Use as few components — lines and dots — as possible to convey the concept. Limit stroke colors to a single value (or gradient for larger applications).

Conceptual

Icons can be kind of boring if they’re all just gears and clocks! Choose/create evocative icons that add visual interest and guide the eye.

Intentionality

Icons are not illustrations! Use icons to punctuate content, not to stand in where more evocative narrative imagery would be more effective.

Style

Mini (standard)

Height: 30px
Stroke: 2px, round cap, round corner
Dot size: 3px (square)

Large

Height: 50px
Stroke: 3.3px, round cap, round corner
Dot size: 5px (square)

Application guidelines

Color

Navy

Use on light backgrounds.

White

Use on dark backgrounds.

Electric Blue

Use on light or dark backgrounds.

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