Iconography

We use iconography to emphasize content in both print and digital content. Our style is mimimalist and linear, with a single-color application.

Brandsite_Hero_Iconography

Principles

Simplicity

Use as few components — lines and dots — as possible to convey the concept. Limit stroke colors to a single value (or gradient for larger applications).

Conceptual

Icons can be kind of boring if they’re all just gears and clocks! Choose/create evocative icons that add visual interest and guide the eye.

Intentionality

Icons are not illustrations! Use icons to punctuate content, not to stand in where more evocative narrative imagery would be more effective.

Style

icons-style-1
Mini (standard)

Height: 30px
Stroke: 2px, round cap, round corner
Dot size: 3px (square)

icons-style-2
Large

Height: 50px
Stroke: 3.3px, round cap, round corner
Dot size: 5px (square)

Application guidelines

Color

icons-color-navy
Navy

Use on light backgrounds.

icons-color-white
White

Use on dark backgrounds.

icons-color-electricblue
Electric Blue

Use on light or dark backgrounds.

Download the icon pack

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